Social Competitive Gaming Network Logo

Mar 6, 2011 by     Comments Off    Posted under: Branding

Dan Eichling, a good friend and ex-colleague of mine from my time at Interzone Games, created a not-for-profit organisation in the United States dedicated to helping gamers get together, socialise, and have fun. The end result is the Social Competitive Gaming Network, and I’m only too proud to say that I helped to create their brand.

The dice symbol is particularly important, with the three showing faces demonstrating an aspect of the organisation’s purpose: a numbered face for the competition, a chat-bubble face for the social aspect, and a space-invader to symbolise games of all kinds. The limited colours help create an emphasis on the social nature of the hobby, which both Dan and I believe is sorely understated in the gaming community.

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